+94 778 444 555 info@bcas.lk

MSc Marketing

INTRODUCTION

Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

SUBJECTS

  • Customer Experience
  • Strategic Marketing
  • Integrated Marketing Communications
  • Research Methods
  • Professional Practice
  • Master’s Project

 

PROGRAMME AIMS & LEARNING OUTCOMES

The programme has been designed to:

  • Provide students with a rigorous academic grounding in the core areas of marketing and management theory with specific emphasis
  • Expose students to key debates and current notions of good practice in each of the main subject
  • Significantly enhance students’ analytical and critical thinking abilities in resolving business
  • Equip students with strategic insight and leadership skills necessary to assume high-level positions in business and/or public sector

Duration : 12 Months (Including Dissertation)

PROGRAMME STRUCTURE

Customer Experience
Strategic Marketing
Integrated Marketing Communications
Research Methods
Professional Practice
Master’s Project

 

ENTRY REQUIREMENTS

A degree from recognized local or foreign university
General Degree + adequate amount of experience
A recognized professional qualification (EG, CIMA, CIM, etc) + adequate working experience
A professional qualification + 2-5 years of managerial experience at corporate level
GCE AL + 5-10 years of managerial experience at corporate level

With good proficiency in English in all four skills (Applications are subject to the approval of University of East London)