INTRODUCTION
Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.
SUBJECTS
- Customer Experience
- Strategic Marketing
- Integrated Marketing Communications
- Research Methods
- Professional Practice
- Master’s Project
PROGRAMME AIMS & LEARNING OUTCOMES
The programme has been designed to:
- Provide students with a rigorous academic grounding in the core areas of marketing and management theory with specific emphasis
- Expose students to key debates and current notions of good practice in each of the main subject
- Significantly enhance students’ analytical and critical thinking abilities in resolving business
- Equip students with strategic insight and leadership skills necessary to assume high-level positions in business and/or public sector
Duration : 12 Months (Including Dissertation)
PROGRAMME STRUCTURE
| Customer Experience |
| Strategic Marketing |
| Integrated Marketing Communications |
| Research Methods |
| Professional Practice |
| Master’s Project |
ENTRY REQUIREMENTS
| A degree from recognized local or foreign university |
| General Degree + adequate amount of experience |
| A recognized professional qualification (EG, CIMA, CIM, etc) + adequate working experience |
| A professional qualification + 2-5 years of managerial experience at corporate level |
| GCE AL + 5-10 years of managerial experience at corporate level |
With good proficiency in English in all four skills (Applications are subject to the approval of University of East London)