Cookie Policy

1. Introduction

This Cookie Policy explains how we use cookies and similar technologies on our website, how they are controlled, and your rights in relation to them.

This policy should be read together with our Privacy Policy.

2. What Are Cookies and Similar Technologies

Cookies are small text files stored on your device when you visit a website. We may also use similar technologies such as local storage, pixels, and scripts for comparable purposes.

These technologies support website functionality, security, and measurement of site performance.

3. How We Use Cookies and Tracking Technologies

3.1 Strictly Necessary

Strictly necessary storage is always active and does not require user consent.

These are used for:

• Core website functionality
• Security and fraud prevention
• Network management and stability

Without these, the website cannot operate correctly.

3.2 Essential First-Party Analytics

BCAS always records essential first-party page/source and click measurement for site operation and performance reporting.

We also use Google Consent Mode, which may send limited cookieless measurement signals to Google Analytics before optional analytics cookies are accepted. These signals do not allow Google Analytics cookies to be stored or read unless you accept Analytics cookies.

This includes:

• Visited page path and page title, where available
• Timestamp, referrer, UTM/source fields, and coarse device/browser category
• Essential click interactions such as CTA, programme, phone, WhatsApp, download, internal, and outbound link clicks
• First-party operational reporting stored separately from Google Analytics and Clarity
• No advertising IDs, GA client IDs, visitor IDs, session IDs, raw IP addresses, raw user-agent strings, browser fingerprints, or session replay data in first-party essential records
• No marketing, profiling, or cross-site tracking

In this state:

• Advertising and personalization signals are disabled
• Data sharing for ads is restricted
• No user ID tracking is used
• Google Analytics cookies, Google Signals, Google Ads, Clarity, Meta Pixel, LinkedIn Insight, TikTok Pixel, and marketing pixels are not active

3.3 Analytics (Optional)

With your consent, we enable Google Analytics cookies and other optional analytics storage that provide deeper insights into how users interact with the website.

These may include:

• Detailed usage analysis
• Fuller Google Analytics measurement where the selected tool is enabled
• Performance and behavior tracking

These tools help improve the website and user experience.

3.4 Marketing and Advertising (Optional)

With your explicit consent, we may use tracking technologies to:

• Deliver relevant advertisements
• Measure marketing performance
• Enable remarketing and retargeting
• Support advertising platforms
• Enable tools such as Google Ads, Meta Pixel, Microsoft Clarity, LinkedIn Insight, TikTok Pixel, and similar GTM-managed marketing pixels where configured

These may involve third-party services.

3.5 Preferences (Optional)

With your consent, we may store preferences such as:

• Interface settings
• User experience customizations

These enhance usability but are not essential.

4. Consent and Your Choices

You can control how cookies and tracking technologies are used through our consent system.

Available options:

• Accept All: enables analytics, marketing, and preferences
• Accept Analytics: enables Google Analytics cookies for analytics while keeping advertising, personalization, remarketing, Meta Pixel, Google Ads, TikTok, LinkedIn, and Clarity disabled
• Continue with Essential Only: keeps only essential first-party measurement active, with limited cookieless Google Consent Mode measurement where supported
• Reject Optional Cookies: disables optional analytics cookies, marketing, personalization, and preference storage while essential operational page/source and click measurement remains active and Google Consent Mode may send limited cookieless measurement signals
• Manage Preferences: choose categories individually

5. Changing or Withdrawing Consent

You can change or withdraw your consent at any time using the Cookie Preferences link available in the website footer.

Your updated preferences will apply to future interactions.

6. Consent Storage

Your preferences are stored in a first-party cookie named:

This cookie:

• Stores your selected categories
• Includes metadata such as version and timestamp
• Is retained for up to 180 days

7. Legal Basis for Processing

We process data collected through these technologies based on:

• Legitimate interests for strictly necessary functionality and essential first-party operational page/source and click measurement
• Your consent for analytics, marketing, and preference-related processing

8. Website Form Consent

Website forms require users to confirm that they have read and agreed to the BCAS Privacy Policy and Terms & Conditions before submitting. Promotional communications and use of enquiry information for programme-related advertising or campaign measurement are optional and use a separate checkbox that is not pre-selected.

A form can be submitted without promotional consent. Form promotional consent does not by itself enable cookie Marketing consent or fire marketing pixels; cookie Marketing / Accept All consent is still required for GTM-managed marketing tags.

9. Third-Party Services

Where enabled, analytics and marketing features may rely on third-party providers.

These providers may process data according to their own privacy policies.

10. Data Retention

Data collected through cookies and similar technologies is retained only as long as necessary for the purposes described in this policy, unless a longer period is required or permitted by law.

11. Updates to This Policy

We may update this Cookie Policy to reflect changes in legal, technical, or operational requirements.

Any updates will be published on this page.

12. Contact

For questions about this Cookie Policy or how your data is handled, please refer to the contact details provided in our Privacy Policy.