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Necessary storage and essential first-party page/source measurement stay on because they support site operation and performance reporting. You can enable or disable the optional categories below at any time.
Required for security, network management, and core site functionality. This also includes essential first-party page/source measurement without advertising IDs, user IDs, or cross-site profiling. These are always active.
Allows fuller analytics tools such as Google Analytics and Microsoft Clarity. Essential first-party page/source measurement remains active even when this optional category is off.
Enables advertising pixels, remarketing, audience building, and profiling features such as Google Ads, LinkedIn Insight, TikTok, and similar GTM-managed marketing tags. This stays off until you explicitly allow it.
Stores optional experience settings and personalization choices to make future visits smoother.
