BSc (Hons) Business Management with Digital Marketing (Top-up)
Business Management Bachelor's Degree

BSc (Hons) Business Management with Digital Marketing (Top-up)

The BSc (Hons) Business Management with Digital Marketing (Top-up) is a one-year, 120-credit final-year degree awarded by London South Bank University, building skills in digital campaign strategy and marketing analytics and performance measurement.

Study Mode / Duration
1 Year
Delivery
Hybrid Classes

Programme Overview

Comprehensive introduction to the programme

The BSc (Hons) in Business prepares students to become confident business leaders, managers, and entrepreneurs in a competitive global market. The programme combines core business knowledge with practical industry exposure, developing skills in strategy, leadership, analytics, marketing, finance, and international business.

Students benefit from real-world case studies, applied research, and industry-aligned learning, gaining essential skills in decision-making, problem-solving, innovation, and teamwork — ensuring strong career prospects across diverse industries.

Digital Marketing specialisation: alongside the core modules shared by all six specialisations, students take Digital Campaign Strategy, Marketing Analytics & Performance and Applied Business Research, building skills in digital campaign strategy and marketing analytics and performance measurement.

Six specialisations are available: General Management, International Business, Talent Acquisition & Management, Operations Management, Business Analytics and Digital Marketing.

Programme Structure

Academic curriculum and module breakdown

  • Core compulsory modules for all specialisations

    • Strategic Management - Core

    • Leadership & Organisational Behaviour - Core

    • Business Ethics & Corporate Governance - Core

  • Specialisation modules – Digital Marketing

    • Digital Campaign Strategy - Specialisation

    • Marketing Analytics & Performance - Specialisation

    • Applied Business Research - Specialisation

Total Credits: 120

Entry Requirements

Academic prerequisites and admission criteria

  1. Higher National Diploma (HND), Foundation Degree or an equivalent international qualification mapped to UK Level 5 in a relevant subject area (e.g., Business, Management, Marketing, HRM, International Business, Accounting) from a recognised UK or international awarding body

  2. Passed A/Ls with a professional qualification and a minimum of two years in a middle-level managerial role

  3. Advanced / Higher Diploma (Sri Lanka), AAT Passed, CIMA Managerial Level

  4. Any other qualification approved by the Senate

Applicants must have completed their Level 4 and 5 qualifications in English medium.

What’s Next for You

Academic pathways and career progression

Career pathway: HND in Business → BSc (Hons) Business Management (Top-up) → Master of Business Administration (MBA).

Careers: business leaders, managers and entrepreneurs across diverse industries — strategy, leadership, analytics, marketing, finance and international business roles.