Master of Business Administration in Global Marketing
Business Management Masters

Master of Business Administration in Global Marketing

The London MBA awarded by London South Bank University — Global Marketing pathway — is a 12-month, 180-credit, assignment-based postgraduate degree that develops the strategic competencies required to lead in the contemporary global economy.

Study Mode / Duration
12 Months
Delivery
Hybrid Classes (assignment based)

Programme Overview

Comprehensive introduction to the programme

Whether the objective is career advancement or transition into new professional pathways, the London MBA awarded by London South Bank University (LSBU), United Kingdom, offers a high standard of postgraduate education. This distinctive programme is designed to develop an in-depth understanding of business management and the complex challenges of the contemporary global economy.

The programme enables students to critically engage with real-world business environments, facilitating the analysis of current organisational challenges while providing exposure to a broad spectrum of contemporary business disciplines. Teaching is delivered by a combination of senior academics and industry practitioners, ensuring a strong balance between academic rigour and practical relevance. In addition, students benefit from structured networking opportunities that support the development of professional relationships within relevant industries.

The BCAS Faculty of Business brings over 26 years of proven expertise in delivering high-quality business education in collaboration with internationally recognised universities. Upon successful completion of the MBA, graduates will possess the analytical and strategic competencies required to evaluate complex business challenges and formulate innovative, value-driven solutions. The qualification also provides a strong foundation for further academic progression and advanced professional development.

Key features: 12 months; assignment based; 180 credits; hybrid classes; UGC & WES recognised; pathway to PhD; highly reputed for migration; prominent lecture panel; easy payment schemes.

Global Marketing pathway: in addition to the four core modules, students complete the specialisation modules International Brand Strategy and Digital Marketing Analytics before the 60-credit dissertation.

Eight MBA pathways are available: Generic, AI and Business Analytics, Global Marketing, Banking & Finance, FinTech, Human Capital Management, Healthcare and Social Care Management, and Educational Leadership and Management.

Programme Structure

Academic curriculum and module breakdown

  • Core Modules

    • Research Methodology (20 Credits) - Core

    • Management and Strategy (20 Credits) - Core

    • Organisational Psychology in a Social Context (20 Credits) - Core

    • Innovation and Entrepreneurship (20 Credits) - Core

  • Specialisation – Global Marketing

    • International Brand Strategy (20 Credits) - Specialisation

    • Digital Marketing Analytics (20 Credits) - Specialisation

  • Research

    • Dissertation (60 Credits) - Core

Total Credits: 180

Entry Requirements

Academic prerequisites and admission criteria

  1. A UK Honours degree (2:2 or above) or an equivalent international qualification in any discipline (degrees in business, computing, engineering, or mathematics may be prioritised)

  2. Applicants with non-standard qualifications and substantial professional experience (a minimum of two years of postgraduate work experience) may be considered under LSBU's Recognition of Prior Learning (RPL) policy

  3. Any other qualification approved by the Senate

Applicants must have completed their Level 6 qualification in English medium.

What’s Next for You

Academic pathways and career progression

Career pathway: BSc (Hons) / Level 6 qualification → MBA → PhD.

Careers: career advancement or transition into new professional pathways across industries.